Your site has been invisible for almost a year. You have been doing optimization on your own but your site remains on the last page of search engine results. That is probably around the 1 millionth or 5 millionth places, which is excessively far from the top. Your next move is to get top SEO ranking with the best SEO Company. Before you spend money on these services, here are a few pointers to remember.
Tip#1: SEO is neither cheap nor extremely expensive.
The only way to get cheap SEO is to do it yourself. You do not have to spend a dime on such services. Since you started DIY optimization and got no good results, you decided to hire an SEO consultant to help you with your site optimization. Although hiring the services of an SEO Company is not cheap, it does not mean it has to be so expensive.
How much then is the cost of these services? Depending on the services that you want to avail, expect to spend at least $100 up to $1000. Anything more than this amount is just absurd. As much as SEO is helpful in making your site visible, you do not really get a guaranteed results that your site reaches the number one rank.
Tip#2: There is no such thing as SEO packages.
You probably have seen advertisements from an SEO company about their packages. Never avail of these packages because it may not work for you. Remember, your site is different from others.
A good SEO Company takes the time to analyze your site and creates a plan based on the findings of this analysis. Furthermore, do not settle for a fixed monthly rate. You might end up paying for services you do not actually need.
Tip #3: Stay away from SEO companies that offer search engine submissions.
Search engine submission is important but you only do it once. Manual submission to search engines serves as a reminder that your site exists. However, do not overdo it. Moreover, an SEO company offering site submissions to every search engine on the internet is not worth spending money on.
First, you do not need to pay a thousand dollars for this service. Actually, you can do it by yourself. If not, you can ask a friend who knows how to do this. Second, search engines do not guarantee of site indexing after submission. Thus, if you pay an SEO company to submit your site to search engines, you would be wasting money. Lastly, search engines index and rank sites that are well done. Other strategies such as link building and proper keyword stuffing can do the trick.
Tip #4: Never pay for links.
To get top SEO ranking with the best SEO Company, your site needs links but it does not mean you need to pay for them. Paying for inbound links can hurt your site. How?
For example, you created a page and paid for 1000 links. Usually, the site will float on the internet and offer an incentive for those who click your links. If these links lead to your site, you will get a high rank in just a day or two – or the at the most one week.
However, search engines review the log files of their crawlers. If they find an abnormal activity of inbound links towards that particular page in your site, you might get penalties. Even the most popular site on the internet does not get 1000 unique links in a day. Paid links work for a short period but it is more of a con in the long run.
Link building takes time. Therefore, if your candidate SEO Company offers paid links, say no. A good SEO Company will help you build quality links one day at a time. Alternatively, they will make use of their network connection to announce that your site is worth visiting.
Tip #5: Content copyright should be yours.
Hiring SEO services is tantamount to content creation, such as blog posts, images, and videos. These contents make your site appealing to the visitors. The more information they can read on your site, the better it will be. Naturally, the SEO consultant will help you with content creation, especially if you avail of this service.
Therefore, make sure that after the contract, you retain all the rights of the content published during the consultation. Otherwise, these companies can remove the content they added. Although it is common practice for SEO companies to ask for the copyright retention of the content, it is not actually legally right. You are paying them for the optimization so it is but right that you retain the ownership to these contents. Even if they are the ones who created and put an effort in implementing the SEO strategies, you paid them for that.
To get top SEO ranking with the best SEO Company, you should invest on it. SEO is not cheap or expensive. However, do not pay links to make your site popular to the search engines. Paid links can hurt your site. You get penalties for doing so. The worst part is getting banned from the search engines.